Dodge ‘Speed Week’ Heading for Woodward: Muscle Car Celebration, Worldwide Product Debuts Will Reveal Brand’s Performance Future
- Dodge Speed Week on Woodward Avenue leaves the starting line on August 12, 2022, with press preview Roadkill Nights Powered by Dodge event, and reaches the finish on August 20 with Dodge Dream Cruise display on Woodward for the first time since 2019
- Next chapter of Dodge brand will be written during Dodge Speed Week with three consecutive days of worldwide product reveals, set for August 15-17, 2022, at M1 Concourse in Pontiac, Michigan
- Roadkill Nights Powered by Dodge fuels Dodge Speed Week on August 13, 2022, with return of the one-day car culture festival and legal street drag racing
- Dodge Dream Cruise display with fan activities, Dodge muscle cars and more returns to Woodward on Saturday, August 20, 2022, bringing the brand back to the world’s largest one-day automotive event
- For complete information on Dodge and the brand’s Never Lift plan, which provides a 24-month road map to Dodge’s performance future, visit Dodge.com and DodgeGarage.com.
- Dodge is pouring on the horsepower as the brand charges forward on its new performance path, launching a multi-day Dodge Speed Week event, August 12-20, 2022, on famed Woodward Avenue that will pack enough news to fill an entire calendar year into one week and charting the future of the Dodge brand.
- “There’s no better place to unveil a new performance direction for the Dodge brand than right on Woodward Avenue in metro Detroit, with tens of thousands of our closest fans and friends,” said Tim Kuniskis, Dodge brand Chief Executive Officer – Stellantis. “We introduced our two-year Never Lift road map last year at Roadkill Nights, and this year the event will serve as the prelude to going wide open throttle on Never Lift. All I can say is the future of our brand will be on display during Dodge Speed Week, and we’re throwing open our garage doors so our fans can get a peek for themselves. It’s going to be an electric summer for Dodge.”
- Dodge Speed Week will be highlighted by a three-peat of worldwide Dodge brand product unveils, scheduled to take place in front of media and invited guests on three separate nights, August 15-17, 2022. Dodge will also make its return to Dream Cruise weekend proper for the first time since 2019, staging a full brand display on Woodward Avenue.