|The SEMA show in Las Vegas was held last November. But the hangover lingers on. If you couldn’t get enough of this slimmed-down, hard-times-challenged event, here’s more—if your stomach can take it. In addition to the Mopars at the show that we could not fit into our August issue without making the photos teensy-weensy-sized (a technical term in the publishing industry), we could not ignore the marketing inroads of the Chinese/Asian tire industry. You think the U.S. home electronics industry has taken a hit from our friends in Won-Ton and Sushiland? You ain’t seen nothing compared to what’s gonna happen to the grey flannel suits on Madison Ave. All their jobs are going to be outsourced to the grey flannel kimono creative types. We’ll give you two examples, and you can judge for yourself.
Cenchelyn Tire Co.—a name closely resembling Michelin (once you pronounce both with the correct accent). Hey, they even have their own Cenchelyn Man, (actually a Cenchelyn Dragon) closely resembling the creature from the Black Lagoon. They’ll no doubt draw customers (at least sci-fi fans) away from Michelin.
A close second on our “favorites” list was the Fullrun Tire Co. These guys let you know right up front that they don’t go half way. They scored a “10” with their catchy slogan that leaves Mad Ave. way behind choking in the dust: “Fullrun—All The Way Runs.” Is that brilliant or what? They even gave us a paper tote bag with their slogan printed on it that we carry everywhere. You should see the envious and admiring looks it gets.
And, by the way, SEMA was the debut for our latest staff photographer—Brunhilda “Brunie” Bruntczynowski—a close cousin of the Nik and Bill Brunt a/k/a TheBruntBros. Brunie uses a digital camera as compared to the Brothers’ 1934 Kodak box (film) camera. The jury is still out as to who gets better results. You can meet Brunie at our booth at the Mopar Nats. She and Ehrenberg will be wearing matching bathing suits.